# Adobe Audience Agent

Adobe agent for conversational audience exploration, audience insights, and guided audience creation\.

Canonical: https://marketing-agent-directory.raoul-de-vries.workers.dev/agents/adobe-audience-agent/

Category: Growth & acquisition

Vendor: Adobe

Official site: https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/agents/audience

Evidence checked: 2026-10-01

Testing: Not independently tested. Capabilities below are vendor documented.

## Documented tasks

- Audience creation. Guides creation of audiences by identifying characteristics, estimating size, and creating the audience after approval\. [Audience Agent](https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/agents/audience)

## Documented capabilities

- Explores audiences conversationally, including audience sizes, attributes, inventory, and XDM fields\.. [Audience Agent](https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/agents/audience)
- Detects duplicate audiences and significant changes in audience size\.. [Audience Agent](https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/agents/audience)
- Guides creation of audiences by identifying characteristics, estimating size, and creating the audience after approval\.. [Audience Agent](https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/agents/audience)

## Integrations

- Supports Real\-Time CDP B2B, B2C, and B2P editions, plus Adobe Journey Optimizer B2B and B2C editions\.. [About Agentic AI in Adobe CX Enterprise](https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/overview/agentic-ai)
- Operates through the conversational interface in AI Assistant\.. [About Agentic AI in Adobe CX Enterprise](https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/overview/agentic-ai)

## Approval model

Audience creation requires approval of the audience characteristics and estimated size, followed by acceptance or rejection of the creation proposal\.. [Audience Agent](https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/agents/audience)

## Pricing

Unknown. Verify with vendor.

## Limitations and unknowns

- Goal\-based audience exploration is not currently supported\.
- Data requires at least 24 hours of processing, so queries cannot look within the last 24 hours\.
- Supported audience types are limited to people\-based batch\-segmented audiences and account\-based audiences for conversational exploration and duplicate detection\.
- The create\-audience skill is available only to participants in the Agent Orchestrator Explorer program\.

## Sources

- [Audience Agent](https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/agents/audience), checked 2026-10-01
- [Audience Agent overview](https://experienceleague.adobe.com/en/docs/platform-learn/tutorials/ai-assistant/audience-agent-overview), checked 2026-10-01
- [About Agentic AI in Adobe CX Enterprise](https://experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/overview/agentic-ai), checked 2026-10-01