# HubSpot Data Agent

Uses AI to populate CRM properties, perform data actions in workflows, and research and analyze data in Data Studio\.

Canonical: https://marketing-agent-directory.raoul-de-vries.workers.dev/agents/hubspot-data-agent/

Category: Analytics & operations

Vendor: HubSpot

Official site: https://knowledge.hubspot.com/data-management/use-data-agent

Evidence checked: 2026-09-12

Testing: Not independently tested. Capabilities below are vendor documented.

## Documented tasks

- Marketing data research. Research and analyze data to add smart columns in Data Studio\. [Set up and use the data agent](https://knowledge.hubspot.com/data-management/use-data-agent)

## Documented capabilities

- Populate smart properties using prompts and sources including web research, company websites, property data, and call transcripts\.. [Set up and use the data agent](https://knowledge.hubspot.com/data-management/use-data-agent)
- Use Fill Smart Property and Research actions in workflows\.. [Set up and use the data agent](https://knowledge.hubspot.com/data-management/use-data-agent)
- Research and analyze data to add smart columns in Data Studio\.. [Set up and use the data agent](https://knowledge.hubspot.com/data-management/use-data-agent)

## Integrations

- HubSpot CRM properties\.. [Set up and use the data agent](https://knowledge.hubspot.com/data-management/use-data-agent)
- HubSpot workflows\.. [Set up and use the data agent](https://knowledge.hubspot.com/data-management/use-data-agent)
- HubSpot Data Studio\.. [Set up and use the data agent](https://knowledge.hubspot.com/data-management/use-data-agent)

## Approval model

Smart property setup includes reviewing a preview and applying changes before creating the property\. The evidence does not establish approval requirements for each subsequent agent response or workflow action\.. [Set up and use the data agent](https://knowledge.hubspot.com/data-management/use-data-agent)

## Pricing

Unknown. Verify with vendor.

## Limitations and unknowns

- Requires HubSpot Credits, consumed when the agent generates a response to one prompt for one record\.
- Requires specified AI settings and Data Agent user access to be enabled\.
- HubSpot advises avoiding sensitive information in AI inputs, including prompts\.

## Sources

- [Set up and use the data agent](https://knowledge.hubspot.com/data-management/use-data-agent), checked 2026-09-12