# Optimizely Marketing Analyst

A scheduled Optimizely Opal workflow agent that turns connected GA4 data into decision\-ready traffic, content, and conversion reports\.

Canonical: https://marketing-agent-directory.raoul-de-vries.workers.dev/agents/optimizely-marketing-analyst/

Category: Analytics & operations

Vendor: Optimizely

Official site: https://support.optimizely.com/hc/en-us/articles/47378703065485-Marketing-Analyst

Evidence checked: 2026-09-27

Testing: Not independently tested. Capabilities below are vendor documented.

## Documented tasks

- Marketing reporting. Delivers reports each morning and supports follow\-up questions in the same conversation\. [Marketing Analyst](https://support.optimizely.com/hc/en-us/articles/47378703065485-Marketing-Analyst)

## Documented capabilities

- Analyzes traffic, content, and conversion performance against the prior period and recommends next actions\.. [Marketing Analyst](https://support.optimizely.com/hc/en-us/articles/47378703065485-Marketing-Analyst)
- Scans site performance data daily for anomalies and generates prioritized insights and action items\.. [Marketing Analyst](https://support.optimizely.com/hc/en-us/articles/47378703065485-Marketing-Analyst)
- Delivers reports each morning and supports follow\-up questions in the same conversation\.. [Marketing Analyst](https://support.optimizely.com/hc/en-us/articles/47378703065485-Marketing-Analyst)

## Integrations

- Google Analytics 4 \(GA4\), used to read traffic, content, and conversion data\.. [Marketing Analyst](https://support.optimizely.com/hc/en-us/articles/47378703065485-Marketing-Analyst)
- Google Search Console, used to read search performance data\.. [Marketing Analyst](https://support.optimizely.com/hc/en-us/articles/47378703065485-Marketing-Analyst)

## Approval model

An Opal administrator must enable the Marketing Analyst and connect available tools for the organization\.. [Marketing Analyst](https://support.optimizely.com/hc/en-us/articles/47378703065485-Marketing-Analyst), [Optimizely Opal and AI features](https://support.optimizely.com/hc/en-us/articles/23727985454861-Optimizely-Opal-and-AI-features)

## Pricing

Unknown. Verify with vendor.

## Limitations and unknowns

- Requires an Opal administrator to enable the agent and connect tools\.
- Only jobs and tools enabled or connected by an administrator are displayed\.
- Users without Opti ID are not eligible for Optimizely Opal\.

## Sources

- [Marketing Analyst](https://support.optimizely.com/hc/en-us/articles/47378703065485-Marketing-Analyst), checked 2026-09-27
- [Optimizely Opal and AI features](https://support.optimizely.com/hc/en-us/articles/23727985454861-Optimizely-Opal-and-AI-features), checked 2026-09-27